Google CSS is a simple solution that reduces your cost per click in Google Ads by up to 20%. Fast implementation with no effort on your part.
Pay less for the same clicks and conversions
Doesn't affect your campaign performance
Simple, fast process with no effort required
Successful e-commerce brands spending $30K+/month face unique Google Ads problems. Our expertise directly addresses your most pressing pain points.
Ad spend is rising, but returns aren't matching. Store owners feel they're wasting budget on clicks that don't convert. ROAS is inconsistent or below breakeven.
"We don't just manage ad accounts — we build profit engines." We set strict performance goals from day one (target ROAS, CPA, LTV). We implement granular tracking, segment high-intent audiences, and continuously optimize for bottom-line results, not vanity metrics.
Agencies or internal teams often go passive after setup. No weekly tests, no new creatives, no bid adjustments — campaigns stagnate.
"Our team lives inside your account — every single week." We implement a proactive optimization calendar, where campaigns are reviewed, tested, and iterated weekly. You'll receive a short Loom every week with what we changed and why.
Campaigns don't match business goals. Agencies focus on traffic, not sales. Budgets are spent without clarity on why or how they align with actual product strategy or seasonality.
"We think like CMOs, not media buyers." Every ad strategy is tied to your inventory, margins, LTV, and seasonality. We help you scale your most profitable products, not just your most clickable ones. Monthly strategy calls ensure perfect alignment.
Once campaigns are scaled, performance drops. CAC increases. New budgets go to less qualified traffic. Efficiency drops after $30K+.
"We scale smart — with efficiency guardrails." We implement tiered scaling using PMax, feed segmentation, custom audiences, and search layering. We monitor marginal ROAS and apply scale thresholds to prevent waste.
Clients don't understand what's going on in the account. Reports are vague, inconsistent, or focused on the wrong KPIs.
"Our reports are built for founders, not analysts." You get weekly ROI-focused reports with actual revenue, costs, and actionable takeaways. Each metric comes with plain-English interpretation. No fluff — just what matters to your bottom line.
Agencies go dark for weeks. No responses, no updates. Or the point of contact changes too often. Clients feel ignored or unimportant.
"You'll never wonder what we're doing." We offer a dedicated Slack channel, weekly async video updates, and monthly strategy calls with a senior PPC. One consistent point of contact — no turnover roulette.
See the potential impact of working with PPC Lab by entering your current data below.
* These projections are based on our average client results. Your actual results may vary based on your specific business factors.
We follow a systematic approach to transform your Google Ads account from an expense into a profit-generating machine.
We analyze your current campaigns, identify performance gaps, and assess your sales funnel for optimization opportunities.
We develop a custom strategy aligned with your business goals, focusing on your most profitable products and customer segments.
We continuously refine campaigns based on performance data, ensuring every dollar works harder toward your ROAS targets.
Once baseline efficiency is achieved, we methodically scale your most profitable campaigns while maintaining ROAS guardrails.
We've helped e-commerce companies across multiple industries transform their Google Ads performance.
Real results and experiences from e-commerce brands we've helped grow.
After wasting $40K/month with our previous agency, PPC Lab transformed our Google Ads into a true profit machine. They increased our ROAS by 32% in just 60 days while maintaining our ad spend. Their weekly updates keep us informed every step of the way.
The difference with PPC Lab is transparency. We always know exactly where our budget is going and what results we're getting. Their strategic approach helped us identify our most profitable customer segments and scale efficiently.
What sets PPC Lab apart is their ability to align our ad strategy with our inventory and seasonality. They don't just drive traffic—they drive the right traffic at the right time. Our conversion rate has jumped 45% since we started working together.
I was skeptical about their 30-day guarantee, but they delivered. Our ROAS went from 1.5x to 2.3x within the first month. Their team is proactive, data-driven, and actually cares about our profitability, not just spending our budget.
Choose a convenient time for a 30-minute call with our team. We'll discuss your current Google Ads performance and show you how we can help improve your ROAS.
Get answers to the most common questions about our Google Ads management services.
Unlike most agencies that set up campaigns and then "set and forget," we believe in weekly optimization cycles. Every week, we review, test, and refine your campaigns. We also focus on profit, not just ROAS or traffic metrics. Our transparent reporting and dedicated team ensure you always know exactly what's happening in your account and why.
We're confident in our ability to improve your ROAS by at least 30% within 30 days. We'll establish a clear baseline from your historical data, and if we don't achieve this improvement within 30 days of implementation, you don't pay for our management fee. This allows us to share in the risk and align our incentives with your success.
For e-commerce brands spending $30K-$100K/month on Google Ads, our fee is typically 10% of ad spend with a minimum of $3,000/month. For accounts over $100K/month, we offer tiered pricing with rates as low as 7% for larger accounts. We find this structure aligns our incentives with yours—we succeed when you succeed.
Most clients see meaningful improvements in ROAS within the first 30 days. However, our approach builds momentum over time. By the 60-90 day mark, we typically achieve our most significant gains as our testing cycles compound and we refine audience targeting. The key is our weekly optimization loops that continually improve performance.
We believe in earning your business every month. While we recommend committing to at least 90 days for optimal results (as the compounding effects of our optimizations take time), our services operate on a month-to-month basis with a 30-day notice period. Our retention rate of 94% speaks to the results we deliver.
Our onboarding process takes approximately two weeks and includes: 1) Initial strategy call to understand your business goals, 2) Technical setup including tracking and conversion configuration, 3) In-depth account audit and strategic roadmap creation, 4) Creative asset development, and 5) Campaign build and launch. Throughout this process, your dedicated account manager will guide you every step of the way.
We specialize in direct-to-consumer (DTC) e-commerce brands spending at least $30K monthly on Google Ads. Our current clients span industries including fashion, home goods, beauty, consumer electronics, health & wellness, and luxury goods. We typically don't work with affiliate marketers, low-margin commodity products, or businesses with AOVs under $50.
Book a free strategy call with our team. We'll discuss your current performance, identify opportunities, and show you how our proven process can help scale your e-commerce business.